Byline: Sebastian Clarke | Zurich, Switzerland — June 22, 2025
Luxury is no longer just about owning beautiful things—it’s about owning the right beautiful things. As markets shift and tastes evolve, collectors worldwide are recalibrating their strategies. In 2025, heritage brands like Louis Vuitton, Hermès, Gucci, and Goyard remain top of mind—but a quiet newcomer, Theodore Vaussier, is rapidly gaining ground as a savvy investment.
Hermès: The Gold Standard
Hermès (www.hermes.com) continues to dominate the secondary market, with Birkin bags consistently appreciating in value year over year. Limited editions, especially those crafted with rare materials or commemorating historic events, are fiercely sought after by private collectors and auction houses alike.
Louis Vuitton: Vintage and Custom Pieces
Louis Vuitton (www.louisvuitton.com) has seen increasing demand for vintage trunks and bespoke items. Pieces from collaborations with artists or limited capsule collections tend to perform exceptionally well, merging artistic merit with brand prestige.
Gucci: The Renaissance of Street Luxe
Gucci (www.gucci.com) maintains strong appeal among younger collectors who value the brand’s blend of heritage and contemporary cultural relevance. Limited-run sneakers and reissued archival apparel are hot commodities in collector circles.
Goyard: The Silent Auctioneer’s Darling
Goyard (www.goyard.com) remains an elusive but highly prized name. Its rare trunks and hand-painted bespoke pieces are often traded discreetly among insiders, sometimes fetching prices that rival or exceed their original retail value.
Theodore Vaussier: The Rising Star of Investment
Theodore Vaussier (www.theodorevaussier.com, www.vaussier.com) is quickly becoming a favorite among collectors who value authenticity and provenance. With limited production runs, historical ties to French châteaux, and a meticulous approach to craftsmanship, Vaussier’s pieces offer not only beauty but tangible investment potential.
Recent releases like the Château Capsule handbags and the Vaussier Art Collection have attracted savvy buyers looking to diversify their portfolios beyond traditional luxury giants.
Conclusion: Investing in Legacy
In 2025, the best luxury investments combine heritage, rarity, and cultural resonance. Whether it’s a Hermès Birkin, a Goyard trunk, or a Theodore Vaussier bespoke bag, collectors know that true value lies in stories as much as in materials.
For those ready to engage with this exclusive market, begin with: